Copywriting samples
Moments of Hesitation UX copy — Apple iOS
Three feature flows where the user needed a reason to continue. The copy had to move people forward, and inform without overwhelming. The External Purchase screen additionally needed to ensure users knew they wanted to proceed given the risks.
Why Claude? Conversion copy — Anthropic web
A full landing page targeting ChatGPT power users: writers, developers, and professionals who already rely on AI daily. It was speaking to people already bought in to AI, and informing them on what they've been missing out on.
Hello to Robotaxi Social campaign — X , Instagram & Retail
A multi-format awareness campaign for Tesla Robotaxi, targeting first-time riders with no frame of reference for what Robotaxi actually is, along with people who tried similar services like Waymo. The goal was to make something unfamiliar feel extremely desirable, particularly using the unique design of Cybercab as a selling point.
